Doggo
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case
01
Strategy - Packaging - Branding
Doggo is a set of recipes made fresh, it is full of premium and 100% organic ingredients
Your dog, our passion.
We believe a dog’s health, happiness, and longevity begin with their food. Because for dog
people like us, our pups are more than pets. They’re our best friends, our protectors, and
furry members of our family. and because of that everyone on our team works tirelessly to
advance the world of pet health on a daily basis and bring out the best in ourselves to
bring out the best in your pets.
At Doggo, we see every dog as an individual, and we’re committed to helping them thrive and
live as long as canine-ly possible. It makes us a better business, a better company, and
above all, better humans.
Challenge
Doggo is a pet food brand, that wants to provide premium and healthy food for dogs and produce vet-certified meals to match every dog’s age and any allergies based on an initial questionnaire by the dog’s owner. Using a combination of real foods and healthy fresh supplements.
Solution
To Doggo, dogs are not just pets, They are members of the family. Hence, we make sure that they get the perfect branding image in order to demonstrate the massive intention that their products will provide to their clients. Therefore, We had to create a pet food brand that feels premium, with high quality, fresh, and 100% organic.
We have created a custom pastel color palette that represents the idea of fresh dog food, yet feels premium that helping Doggo launch the refreshing look of the brand within mind that it has to be a AA for digital screens.
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