Prevent WWW3
Ukraine's creative brief.
case
07
Strategy - Art direction
This video and some texts in this page were taken from: "preventww3.in.ua"
Ukraine's creative industry is asking talent worldwide to join their campaign to end bloodshed and avert global disaster.
" You are looking at the probably most important brief in your life. It aims to prevent World War III, which is breaking out in Ukraine.
Your idea can be the one to change the tides of this war. The idea big enough to save millions of lives. "
Goal
STOP THE RUSSIAN WAR AGAINST UKRAINE, WHICH THREATENS TO BECOME THE THIRD WORLD WAR.
Explanation of the idea
Forget social networks, let’s go back to paper!
The idea is to encourage citizens from outside other countries to prepare letters explaining the situation in Ukraine in paper format. And this is thanks to words, texts, photos, in short everything that is a source of information! Once these letters are ready, they must be sent to an association that will arrange for them to arrive to Russia to allow Russian citizens access to the information.
SUPPORTING MESSAGES
THE RUSSIAN WAR AGAINST UKRAINE IS THE WAR AGAINST EUROPE AND THE PRINCIPLES OF THE PEACEFUL WORLD ORDER.
Putin's military aggression is already affecting every person in EVERY country. It smothers democracy, violates basic human rights and even the laws of war. Once again. Putin attacked nuclear power plants. No army in the world has ever done this in history.
THERE ARE THOUSANDS OF DEAD AND EVEN MORE THOUSANDS OF WOUNDED IN UKRAINE.
Missiles and shellings target civilians. Residential blocks of Mariupol, Kharkiv, Kyiv, Odessa and many more Ukrainian cities are being attacked by air strikes and forbidden weapons. In addition to the dead and wounded, there are more than 3 500 000 refugees that left Ukraine within just a month.
THE PEOPLE OF UKRAINE HEROICALLY RESIST OUR COMMON ENEMY.
Thousands of Ukrainians have joined the Territorial Defense Groups. Not just soldiers – women and the elderly are now on the frontlines fighting with honor. They are defending Ukraine, they’re fighting for the values of freedom and democracy, they’re fighting to end this war.
UKRAINE IS NOT A PART OF RUSSIA.
We have our own beautiful language. Our own national history. Our own blooming culture. The very things Russia has always tried to suppress and destroy throughout history.
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